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With brand safety in mind, YouTube steps up efforts to ‘fight online terror’
22Jun
With brand safety in mind, YouTube steps up efforts to ‘fight online terror’

Among the four steps the company outlined is a new effort that will remove ads from extremist videos that don’t expressly violate YouTube policies. The challenges YouTube has long faced ...

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YouTube channels must now hit 10K views to start earning ad revenue
07Apr
YouTube channels must now hit 10K views to start earning ad revenue

The change aims to improve brand safety measures of the YouTube Partner Program. After several tumultuous weeks for YouTube over unwanted media attention and advertiser protest over ads showing up ...

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Walmart’s 2016 holiday videos on YouTube have earned over 75M views – far more than any other brand
19Dec
Walmart’s 2016 holiday videos on YouTube have earned over 75M views – far more than any other brand

Walmart has scored more than double the number video views than the second leading brand on YouTube for holiday-related content. Walmart’s push on YouTube this holiday season is paying off, ...

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YouTube launches 6-second Bumper video ads to extend TrueView campaigns
26Apr
YouTube launches 6-second Bumper video ads to extend TrueView campaigns

Users won’t be able to skip past the new short-form ads that are aimed at complementing TrueView campaigns. YouTube has added a short-form video ad option to its lineup. Called Bumper ...

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YouTube launches 360-degree live videos & adds spatial audio for on-demand videos
19Apr
YouTube launches 360-degree live videos & adds spatial audio for on-demand videos

YouTube says its latest features create a more “immersive” video experience. YouTube announced two additions to its arsenal yesterday: 360-degree live streaming videos and spatial audio for on-demand videos. First ...

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