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Facebook to launch app for video creators later this year
23Jun
Facebook to launch app for video creators later this year

Facebook’s app will enable creators to add intros, outros and Snapchat-style frames to live and recorded videos produced through the app. Facebook continues to step up its fight with YouTube ...

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Instagram won’t fix Facebook’s ad load dilemma yet, but video might
03Feb
Instagram won’t fix Facebook’s ad load dilemma yet, but video might

Facebook may max out on the number of ads it can stuff between posts, but what about the ads it’s inserting within posts? For the past six months or so, ...

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Twitter overcharged video advertisers due to error in its Android app
02Jan
Twitter overcharged video advertisers due to error in its Android app

Twitter has refunded advertisers whose Android campaigns were incorrectly measured due to a technical glitch. Well, Twitter has one-upped Facebook. For more than a month, Twitter incorrectly measured brands’ video ...

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Has Inbound Marketing Changed Because of Video Marketing Trends?
11Nov
Has Inbound Marketing Changed Because of Video Marketing Trends?

The short answer is “yes” and “no.” The fundamentals of a successful inbound marketing strategy haven’t changed. Video marketing trends just amps that strategy to a new atmosphere. The power ...

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Twitter’s throwing the doors to its pre-roll video ad biz wide open
02Jun
Twitter’s throwing the doors to its pre-roll video ad biz wide open

Twitter is letting brands buy pre-roll video ads through its Ads API, which could boost adoption, if Instagram’s recent experience is any indication. Twitter is making it easier for advertisers ...

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