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B2B vs. B2C: What’s the social strategy?
26Jun
B2B vs. B2C: What’s the social strategy?

How does an effective social advertising game plan differ between B2B and B2C companies? Columnist Brad O’Brien shares tips on optimizing the social approach for both audience types. Social advertising ...

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Using social media to jump-start your content marketing strategy
31Mar
Using social media to jump-start your content marketing strategy

Social media and content marketing go hand-in-hand. Columnist Jordan Kasteler shares ways to ensure your social efforts are getting your content in front of more eyeballs. Content marketing and social ...

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Reviews: The most ignored, most important part of your social media strategy
15Dec
Reviews: The most ignored, most important part of your social media strategy

Consumer reviews can make or break your brand. Columnist and Bitly senior content strategist Blaise Lucey explains how to make them a central part of your social media strategy. Uber ...

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2 Ways Promotional Products Can Support Your Inbound Marketing Strategy
23Jun
2 Ways Promotional Products Can Support Your Inbound Marketing Strategy

When you compare inbound marketing vs. more traditional “outbound” marketing strategies – like the use promotional products – they might seem like they don’t really go together, as the former ...

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How Instagram is winning brands’ video budgets despite “controversial” sales strategy
19May
How Instagram is winning brands’ video budgets despite “controversial” sales strategy

Brands are buying Instagram’s video ads for two reasons: They’re not costly to run and increasingly less costly to produce. Of course Instagram wants more of the $9.9 billion brands ...

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