Loading...
B2B vs. B2C: What’s the social strategy?
26Jun
B2B vs. B2C: What’s the social strategy?

How does an effective social advertising game plan differ between B2B and B2C companies? Columnist Brad O’Brien shares tips on optimizing the social approach for both audience types. Social advertising ...

read more

Search & social integration: Takeaways from SMX West
01Apr
Search & social integration: Takeaways from SMX West

Search and social don’t have to live in separate silos. Contributor Caitlin Jeansonne recaps SMX West sessions that looked at how SEO and social media teams can complement each other ...

read more

The shifting social landscape of Black Friday
22Nov
The shifting social landscape of Black Friday

What should retailers expect for this year’s Black Friday? Columnist Chris Kerns dives into the social data to uncover trends that will help marketers plan ahead. The holiday season is ...

read more

Streaming social: What marketers can learn from Netflix’s social strategy
11Apr
Streaming social: What marketers can learn from Netflix’s social strategy

When it comes to social, marketers can learn a lot from Netflix. Columnist Chris Kerns discusses the streaming service’s social wins and what marketers can glean from them. Television is ...

read more

Search, social and content: Reaching digital marketing maturity
09Mar
Search, social and content: Reaching digital marketing maturity

Columnist Jim Yu shares insights on how brands can successfully integrate search, social and content into their digital campaigns. As brands compete on the digital marketing battleground, a clear differentiation ...

read more

Categories

Sign Up for our Newsletter

Sign Up for our newsletter today to get notified about latest updates !