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Snapchat will let advertisers animate their Sponsored Filters
28Dec
Snapchat will let advertisers animate their Sponsored Filters

In spawning a new version of its unique ad formats, Snapchat is looking to capitalize on a major point of difference in advertisers’ minds. Snapchat is making one of its ...

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Snapchat’s Snap Map plots Stories by location but not ads
21Jun
Snapchat’s Snap Map plots Stories by location but not ads

Snapchat users can browse Stories by location, which could eventually put the app more prominently on the map with location-minded marketers. Snapchat is giving people a better look at what’s ...

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Instagram’s Location, Hashtag Stories are its spin on Snapchat’s search-driven Stories
23May
Instagram’s Location, Hashtag Stories are its spin on Snapchat’s search-driven Stories

A couple of months ago, Snapchat started showing computer-curated Stories in search results. Now Instagram is, too. It’s a weekday, so Instagram is copying Snapchat again. Roughly two months after ...

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Snapchat ads take closer aim with new retargeting-lite, goal-based bidding options
07Apr
Snapchat ads take closer aim with new retargeting-lite, goal-based bidding options

Snapchat is adopting a form of retargeting and a result-based bidding option to aim brands’ ads closer to the mark. If advertising were like fishing — and it definitely is ...

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Instagram Stories vs Snapchat – Which Is Better?
28Mar
Instagram Stories vs Snapchat – Which Is Better?

Just figured out how to effectively use Instagram Stories for your business? Oh wait no, you probably just figured out Snapchat. That’s right, Snapchat is slowly on the verge of ...

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