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Facebook tests ads in Marketplace, its Craigslist-like shopping section
19Jul
Facebook tests ads in Marketplace, its Craigslist-like shopping section

In a US-only test, Facebook will slot some brands’ dynamic product ads among people’s item listings in Marketplace. Newspapers reaped a lot of revenue from their classified sections. Then Craigslist ...

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Google shares data on how mobile is set to impact shopping this holiday
20Oct
Google shares data on how mobile is set to impact shopping this holiday

Mobile is influencing conversion rates both online and in-store. A look at shopping trends that will affect brands and retailers this season. Along with a set of recommendations for effectively ...

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Volvo Owners In Sweden Can Get Holiday Shopping Delivered To Their Cars
30Nov
Volvo Owners In Sweden Can Get Holiday Shopping Delivered To Their Cars

In a move apparently designed to establish the brand’s tech credentials, Volvo is touting a just-launched service it says will help take the hassle out of Christmas shopping. As the ...

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5 Important Online Shopping Dates You May Have Left Off Your Holiday Marketing Calendar
23Nov
5 Important Online Shopping Dates You May Have Left Off Your Holiday Marketing Calendar

With holiday shopping in full force, columnist Jordan Elkind shares some key retail days — beyond Black Friday and Cyber Monday — that marketers should pay attention to. For many ...

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The Product Search Battle: Has Google Shopping Been More Successful Against Amazon Than Google Lets On?
18Nov
The Product Search Battle: Has Google Shopping Been More Successful Against Amazon Than Google Lets On?

A comparison of data sources offer insights into how close the competition for product search may really be between the two giants. As the holiday shopping season heats up, the ...

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