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How to Be Successful with Content Marketing
23Aug
How to Be Successful with Content Marketing

Is your company using content marketing as a strategy for increasing brand awareness? Many brands use this marketing strategy to attract the attention of their fans and customers, but according to Forbes research, ...

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Using social media to jump-start your content marketing strategy
31Mar
Using social media to jump-start your content marketing strategy

Social media and content marketing go hand-in-hand. Columnist Jordan Kasteler shares ways to ensure your social efforts are getting your content in front of more eyeballs. Content marketing and social ...

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Report: Facebook develops content suppression tool for China reentry
26Nov
Report: Facebook develops content suppression tool for China reentry

Facebook’s investors are asking the company to find ‘the next billion users.’ China offers an answer. Do no evil. Make the world more open and connected. These have been Google ...

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Facebook drops branded content restrictions for publishers
10Apr
Facebook drops branded content restrictions for publishers

Facebook is letting publishers and other verified pages distribute branded content for free, but it’s unclear whether its labeling system is FTC-compliant.  Advertisers typically pay publishers and social celebrities for ...

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Search, social and content: Reaching digital marketing maturity
09Mar
Search, social and content: Reaching digital marketing maturity

Columnist Jim Yu shares insights on how brands can successfully integrate search, social and content into their digital campaigns. As brands compete on the digital marketing battleground, a clear differentiation ...

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