Loading...
Snapchat will let advertisers animate their Sponsored Filters
28Dec
Snapchat will let advertisers animate their Sponsored Filters

In spawning a new version of its unique ad formats, Snapchat is looking to capitalize on a major point of difference in advertisers’ minds. Snapchat is making one of its ...

read more

Twitter adds Direct Message Cards for advertisers to kick-start specific conversations
08Jun
Twitter adds Direct Message Cards for advertisers to kick-start specific conversations

The new Cards feature a menu of up to four buttons that people can select to start a private conversation on a particular topic. One of chatbots’ main challenges is ...

read more

Pinterest launches Propel, a hands-on support program for new advertisers
29Mar
Pinterest launches Propel, a hands-on support program for new advertisers

A new 30-day program launched by Pinterest will give advertisers training, access to creative resources and support for their ad campaigns. Pinterest has seen a massive influx of tens of ...

read more

Twitter overcharged video advertisers due to error in its Android app
02Jan
Twitter overcharged video advertisers due to error in its Android app

Twitter has refunded advertisers whose Android campaigns were incorrectly measured due to a technical glitch. Well, Twitter has one-upped Facebook. For more than a month, Twitter incorrectly measured brands’ video ...

read more

Should advertisers pressure Facebook to be audited?
22Dec
Should advertisers pressure Facebook to be audited?

In the wake of Facebook’s latest metrics errors, contributor Kevin Lee discusses the impact on marketers and why an audit would help ensure the right level of measurement transparency. If ...

read more

Categories

Sign Up for our Newsletter

Sign Up for our newsletter today to get notified about latest updates !