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Facebook tests ads in Marketplace, its Craigslist-like shopping section
19Jul
Facebook tests ads in Marketplace, its Craigslist-like shopping section

In a US-only test, Facebook will slot some brands’ dynamic product ads among people’s item listings in Marketplace. Newspapers reaped a lot of revenue from their classified sections. Then Craigslist ...

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Snapchat’s Snap Map plots Stories by location but not ads
21Jun
Snapchat’s Snap Map plots Stories by location but not ads

Snapchat users can browse Stories by location, which could eventually put the app more prominently on the map with location-minded marketers. Snapchat is giving people a better look at what’s ...

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Facebook slots ads in Instant Articles’ Related Articles sections
09Jun
Facebook slots ads in Instant Articles’ Related Articles sections

All publishers in Facebook’s ad network can now feature ads within “Related Articles” sections at the bottom of their Instant Articles. Facebook’s Instant Articles format is supposed to be a ...

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Snap acquires Placed to better measure in-app ads to in-store sales
06Jun
Snap acquires Placed to better measure in-app ads to in-store sales

Placed is able to attribute brand’s digital, TV and out-of-home campaigns to store visits and in-store sales. Snapchat’s parent company, Snap, has acquired location analytics firm Placed, a company spokesperson ...

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Snapchat ads take closer aim with new retargeting-lite, goal-based bidding options
07Apr
Snapchat ads take closer aim with new retargeting-lite, goal-based bidding options

Snapchat is adopting a form of retargeting and a result-based bidding option to aim brands’ ads closer to the mark. If advertising were like fishing — and it definitely is ...

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