Inbound Marketing Agencies are new to the world of advertising so its natural for businesses to have questions on what we do, how we work, and how it fits into their business.

Frequently Asked Questions

Inbound marketing is more than just converting visitors into customers; We also build brand authority in your industry and help with customer retention. All of these are important to the long-term health of your business. And not all of these elements are measurable, making it impossible to determine if you received a positive return on investment.

There is no set answer to this question because there are multiple factors involved, such as your industry, how well your website is already performing, how much and how often content is produced, and many more elements. Having a long-term, marathon-like, mentality with your inbound marketing is the best way to think about results.

You can use paid advertising like Google AdWords to help build traffic in the short term if you need traffic ASAP.

You CAN do customized marketing, but it isn’t in your best interest. Without a strategic plan for how all your moving parts work together, you aren’t likely to see results. Just like a soccer team works best with a game plan, each player knows their role in winning the match, your marketing will work best with a plan too.

Of course hiring marketers internally is an option that many companies use. The benefit to hiring an inbound marketing agency like us is that we have experience doing inbound marketing and you’d have a team of us working together on each project.

Also, finding an inbound marketer can be difficult, depending on where your business is located and how much you’re willing to pay.

In short, no. Rarely will social media just mean Facebook. Which social media platforms you should engage on depends on your business. Most B2B companies benefit from posting and engaging with users on Facebook, Twitter, LinkedIn, and Google+. Other platforms to consider, depending on your business, could be Pinterest, Instagram, Flickr and the list goes on.

When we provide social media services, we will be using different platforms that fit your business best.

We are not a traditional advertising agency. We provide services for your online marketing.


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