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Snapchat will let advertisers animate their Sponsored Filters
28Dec
Snapchat will let advertisers animate their Sponsored Filters

In spawning a new version of its unique ad formats, Snapchat is looking to capitalize on a major point of difference in advertisers’ minds. Snapchat is making one of its ...

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Pinterest adds custom QR-like codes for businesses, more shoppable pins
25Nov
Pinterest adds custom QR-like codes for businesses, more shoppable pins

In a series of product updates and feature additions, Pinterest is trying to solidify its visual search platform ahead of the holiday shopping season. With more than 300 million visual ...

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Instagram opens sponsor-tagging tool to more creators, adds monitoring system
07Nov
Instagram opens sponsor-tagging tool to more creators, adds monitoring system

Instagram will prompt creators to add “Paid Partnership with” labels when required. As the Federal Trade Commission begins to crack down on creators for improper branded-content disclosures, Instagram wants to keep its creators on ...

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Quick Tips To Getting Started With Inbound Marketing
06Sep
Quick Tips To Getting Started With Inbound Marketing

Inbound marketing has been enjoying an ongoing heyday for years now, and evolving into what can seem like one immensely overwhelming undertaking. Fear not. No matter how daunting getting started ...

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How to Be Successful with Content Marketing
23Aug
How to Be Successful with Content Marketing

Is your company using content marketing as a strategy for increasing brand awareness? Many brands use this marketing strategy to attract the attention of their fans and customers, but according to Forbes research, ...

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