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Facebook tests ads in Marketplace, its Craigslist-like shopping section
19Jul
Facebook tests ads in Marketplace, its Craigslist-like shopping section

In a US-only test, Facebook will slot some brands’ dynamic product ads among people’s item listings in Marketplace. Newspapers reaped a lot of revenue from their classified sections. Then Craigslist ...

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B2B vs. B2C: What’s the social strategy?
26Jun
B2B vs. B2C: What’s the social strategy?

How does an effective social advertising game plan differ between B2B and B2C companies? Columnist Brad O’Brien shares tips on optimizing the social approach for both audience types. Social advertising ...

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Facebook to launch app for video creators later this year
23Jun
Facebook to launch app for video creators later this year

Facebook’s app will enable creators to add intros, outros and Snapchat-style frames to live and recorded videos produced through the app. Facebook continues to step up its fight with YouTube ...

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With brand safety in mind, YouTube steps up efforts to ‘fight online terror’
22Jun
With brand safety in mind, YouTube steps up efforts to ‘fight online terror’

Among the four steps the company outlined is a new effort that will remove ads from extremist videos that don’t expressly violate YouTube policies. The challenges YouTube has long faced ...

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Snapchat’s Snap Map plots Stories by location but not ads
21Jun
Snapchat’s Snap Map plots Stories by location but not ads

Snapchat users can browse Stories by location, which could eventually put the app more prominently on the map with location-minded marketers. Snapchat is giving people a better look at what’s ...

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