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YouTube channels must now hit 10K views to start earning ad revenue
07Apr
YouTube channels must now hit 10K views to start earning ad revenue

The change aims to improve brand safety measures of the YouTube Partner Program. After several tumultuous weeks for YouTube over unwanted media attention and advertiser protest over ads showing up ...

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Snapchat ads take closer aim with new retargeting-lite, goal-based bidding options
07Apr
Snapchat ads take closer aim with new retargeting-lite, goal-based bidding options

Snapchat is adopting a form of retargeting and a result-based bidding option to aim brands’ ads closer to the mark. If advertising were like fishing — and it definitely is ...

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Twitter Lite launches to serve slow broadband networks and expensive data plans
07Apr
Twitter Lite launches to serve slow broadband networks and expensive data plans

Twitter Lite allows smartphone users in countries with slow speeds and expensive data plans to take advantage of the network without the hassles and costs. Twitter Lite, a new experience ...

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Businesses can now request customer locations within Twitter Direct Messages
05Apr
Businesses can now request customer locations within Twitter Direct Messages

Brands on Twitter can now address issues more quickly and help local customers by requesting their location in a Direct Message.   Twitter has just unleashed a new tool that ...

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Search & social integration: Takeaways from SMX West
01Apr
Search & social integration: Takeaways from SMX West

Search and social don’t have to live in separate silos. Contributor Caitlin Jeansonne recaps SMX West sessions that looked at how SEO and social media teams can complement each other ...

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