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Should advertisers pressure Facebook to be audited?
22Dec
Should advertisers pressure Facebook to be audited?

In the wake of Facebook’s latest metrics errors, contributor Kevin Lee discusses the impact on marketers and why an audit would help ensure the right level of measurement transparency. If ...

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Instagram launches stickers for stories, but advertisers are left out for now
22Dec
Instagram launches stickers for stories, but advertisers are left out for now

Instagram has launched an update that allows users to add stickers to their stories. Instagram stories has added some new flair to its product offering. Announced today, Instagram has added ...

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Walmart’s 2016 holiday videos on YouTube have earned over 75M views – far more than any other brand
19Dec
Walmart’s 2016 holiday videos on YouTube have earned over 75M views – far more than any other brand

Walmart has scored more than double the number video views than the second leading brand on YouTube for holiday-related content. Walmart’s push on YouTube this holiday season is paying off, ...

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Facebook plans to buy original shows to fill its new video-only feed
16Dec
Facebook plans to buy original shows to fill its new video-only feed

Step 1) Create a video-only feed. Step 2) Spend money on live and non-live programming. Step 3) Make money by inserting ads in those programs. Facebook wants to become more ...

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Reviews: The most ignored, most important part of your social media strategy
15Dec
Reviews: The most ignored, most important part of your social media strategy

Consumer reviews can make or break your brand. Columnist and Bitly senior content strategist Blaise Lucey explains how to make them a central part of your social media strategy. Uber ...

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