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eMarketer: Snapchat on track for nearly $1 billion in ad revenues next year
20Oct
eMarketer: Snapchat on track for nearly $1 billion in ad revenues next year

Discover Ads are generating 43 percent of Snapchat’s revenue today. In 2013, Facebook unsuccessfully tried to buy Snapchat for roughly $3 billion in cash. At the time Snapchat’s rejection of ...

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Google shares data on how mobile is set to impact shopping this holiday
20Oct
Google shares data on how mobile is set to impact shopping this holiday

Mobile is influencing conversion rates both online and in-store. A look at shopping trends that will affect brands and retailers this season. Along with a set of recommendations for effectively ...

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Instagram highlights Stories on Explore tab to boost viewership
20Oct
Instagram highlights Stories on Explore tab to boost viewership

Stories appearing atop Instagram’s Explore tab will be curated from accounts you don’t already follow on Instagram. Instagram has started displaying Stories atop the Explore tab in a bid to ...

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4 tactics to generate quality leads from social media
18Oct
4 tactics to generate quality leads from social media

Don’t just use social media for branding. Contributor Khalid Saleh offers four ways to convert more of your visitors into leads from social channels. Sites like Facebook and Instagram are ...

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5 Reasons Why Blogging Is Important for Inbound Marketing
18Oct
5 Reasons Why Blogging Is Important for Inbound Marketing

Blogging makes you market savvy – The more you blog, the better you understand the trends and issues affecting customers. You expose yourself to information which may lead to improving ...

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