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Facebook expands Audience Network reach beyond just its users — to everyone
27May
Facebook expands Audience Network reach beyond just its users — to everyone

All people on Audience Network mobile sites and apps can now be targeted using familiar Facebook parameters. Two years ago, Facebook launched the Facebook Audience Network as part of an effort ...

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A marketer’s first month as a Snapchat user
26May
A marketer’s first month as a Snapchat user

Are you still trying to make sense of the Snapchat craze? Columnist Blaise Lucey talks about his experience with the wildly popular social network and what marketers can gain by ...

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Report: Bye bye Twitter “Buy”
25May
Report: Bye bye Twitter “Buy”

The team behind Twitter’s “Buy” button has been disbanded, and the company is focused on other programs and features to speak to its core experience. Twitter’s “Buy” button project is ...

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Instagram building business features to enhance the brand experience
24May
Instagram building business features to enhance the brand experience

Instagram is giving brands a boost with data-rich features and the ability to promote visuals, among other things. Instagram is running some tests with small groups of users that will ...

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It’s time to get personal with email
23May
It’s time to get personal with email

How do you improve your open and click rates? Columnist Michael Litt explains why personalization and video are a winning combination for your email marketing strategy. Everyone with an email ...

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