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Snapchat is testing ads that contain advertorials like listicles
31Mar
Snapchat is testing ads that contain advertorials like listicles

Snapchat has started testing ads that let marketers like AT&T attach branded articles containing text, images and GIFs to their 10-second video ads. AT&T is using Snapchat’s advertorial-containing ad format ...

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Twitter simplifies conversion tracking & audience segmentation with universal tag
30Mar
Twitter simplifies conversion tracking & audience segmentation with universal tag

The single tag enables tracking for multiple conversion events and setup for as many as 200 tailored audiences. Twitter has finally hopped aboard the universal tracking tag wagon. It’s been in ...

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Instagram welcomes minute-long videos for all accounts
29Mar
Instagram welcomes minute-long videos for all accounts

Soon all users & brands will have the ability to share longer 60-second videos on Instagram. Last month, Instagram rolled out 60-second video ad units to appeal to a wider ...

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How Instagram’s changes affect what you see
28Mar
How Instagram’s changes affect what you see

Instagram is rolling out new changes to its Photo feed that will affect what you see. Photographer Jasmine Stars explains. LOS ANGELES – Instagram, the no. 1 photo sharing app, is ...

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Snapchat Discover’s caption button makes videos audio-agnostic
25Mar
Snapchat Discover’s caption button makes videos audio-agnostic

Snapchat has added a closed-captioning button to its Discover section so that publishers can make their videos audio-optional.  A lot of people are watching videos on their phones, many of ...

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